"Ron has been working on my new website www.shoredrive.co.nz since it was launched a year ago. He wrote all the content and also runs my modest Adwords campaigns. The website is now generating a significant level of bookings for my driving school. It would have all been in the 'too hard' basket, if it was not for Ron."
Shore Driving School
Martin Albrecht, owner of the large website www.goodground.com who said: “I don’t know how we would have got our website together without the help of Ron. Not only did he write 40,000 words for our website but his wireframing ability and his expert Internet knowledge has proven invaluable to us ‘online beginners’. Thanks to Ron, goodGround Ltd has a great website – one that virtually sells real estate online!”
Ron has since developed a further four websites for goodGround and manages all their many Adwords campaigns
Superb - Ron knows all the latest website trends and provides a practical, applied approach to improving website outcomes.
CEO Orion Distributors Ltd
How to make money online
Do you want to start an online business? Maybe a Home Business?Is your goal to make money online?
If you have a great new idea or a brilliant new concept for making money online, then I can help you avoid the pitfalls that await newcomers to e-commerce. You can pick my brains - for free - and get a free copy of my 73 page ebook: Websites That Work - The Secrets of Successful Websites. Between the consultation and the ebook, you will have all the information you need to make money online - and pots of it!
I have helped hundreds of people to achieve their dreams of online success and I can do the same for you. Just give me a call on 0274 777753 for a free consultation. We'll talk over your ecommerce idea and I can lay out a pathway for you to start making money. And I'll tell you exactly what it will cost you.
That will avoid you going down the path of wasting a heap of money on a website that doesn't work. I have had people come to me having spent 30k on a website that is returning nothing on their investment.
The way to avoid that is to have a Business Plan for your online business and that is where I come in. I will use my extensive experience as a website consultant to make sure you have a money making business in the shortest possible time.
But I will also be straight up with you, if I don't think your concept is commercially viable. I have told a few people that their idea won't fly online and hopefully saved them thousands of dollars. If you want an honest appraisal of your idea for an Internet business, I will do that for you - and for free!
Just call me on 0274 777753
What are you going to sell?
Unless you have something unique, your product will be overwhelmed by the sheer volume of products available online. You need to start with a good product or service that has an existing market. Many Internet gurus insist that selling information, not a product, is the way to make real money from the ‘net.
A good example is Corey Rudl who was the President (and Founder) of The Internet Marketing Center and author of the best-selling course, Insider Secrets to Marketing Your Business on the Internet. Rudl led the way when it came to developing practical, cost-effective internet marketing strategies for the home-based Internet entrepreneur. He claimed to have made hundreds of thousands of dollars selling his e-booklet How to save money buying a car.
Rudl’s formula for success is to use the ease of changing a website to continually change the wording, price or style of the offered product to see what works best. Special offers can be made for a limited time and the results of that campaign assessed so that the most successful offers can be repeated.
This is all part of producing a website that has a good conversion rate. That is the whole secret to Internet success. It is not all about attracting visitors or achieving a high Google ranking. The way to make real money is to have a high conversion rate.
There are several distinct stages in an e-business transaction:
1. Attracting the customer
This is done by establishing a presence on the Internet by putting up a website. The more attractive (or higher ranking) the website, the more potential customers it will draw. The aim is to generate enquiries for your product or service.
2. Making a sale
The easier you can make the web transaction, the more likely the customer will complete the purchasing process. If they get halfway through and find it all too difficult, they will abort the process and head off into the ether. You want to maximise your conversion of a website visitor into a sale. The average e-business website worldwide has a conversion rate of 2-3%. If you can improve that conversion percentage, your profits will surge. As Matt Coutts of Google said "I'm not sure I would say ranking is dead but it's not as important as it used to be. The fact is the smart website owners are not just necessarily looking at the rankings. They are looking at conversion. It's great if you're ranking for a phrase but unless that leads to sales that doesn't help you very much. The challenge is not to pay so much attention to ranking. Pay attention to traffic, pay attention to conversions and keep building good content.”
3. Retaining your customer
Best achieved by analysing the web transaction and extracting information about the customer’s preferences so you can sell them similar products/services in the future. For example, if you are selling wine on your website and you discover the customer buys mainly Chardonnay, then you can target them in the future with ‘Chardonnay Specials’.
Certainly the costs of setting up an e-business can be much less than a business requiring offices or retail space or a factory. And yes, some entrepreneurs are making a fortune out of selling online. But it is not as easy as just setting up a website and sitting back to watch the orders roll in.
Your website should be considered an online business rather than simply a site consisting of a few brochure pages. Many websites stand alone with no bricks and mortar businesses to back them up and are hugely successful, although they can also be combined very effectively with high street organisations and enterprises. Every penny you spend on your site, therefore, should be geared towards generating a good return on investment.
If you don't feel that you're able to do your website justice or you don't have the time to write good content regularly then employ the services of professional website content writers. Use a professional service and it will generate a good website ROI.
More on Conversion Rates
The secret to a successful website is the conversion rate. The amount of money a business generates is directly determined by:
• The number of enquiries or leads that the business receives
• The rate at which it converts those enquiries (the conversion rate) to sales
• The amount of money the customer spends each time they buy from the organisation (the average sale)
Below are two different types of website where the key success metrics can be examined to determine their success:
Sales Focused Website
The performance of a ‘sales’ focused website is governed by the following formula.
Website Visits X Conversion Rate = Number of Sales X Average Sale = Revenue
As you can see from this formula, there are three key success metrics that determine how successful a website focused on ‘sales’ will be – those three things are:
• The number of visits that the website receives
• The rate at which it converts those visits (the conversion rate) into sales.
• The amount of money the buyer spends each time they buy from the website (the average sale)
Enquiries Focused Website
The performance of an enquiries focused website is governed by an even simpler formula.
Website Visits X Conversion Rate = Number of Enquiries
As you can see from this formula, there are only two key success metrics that determine how successful a website focused on enquiries will be – those two things are:
• The number of visits that the website receives
• The rate at which it converts those visits (the conversion rate) into enquiries.
Improving Success Metrics
Here is a summary of some of the ways to improve success metrics on a website (supplied courtesy of Zeald.com):
Email signatures (automatic footer/sign-off)
Search engine optimisation
Promotion of website on business cards, brochures, letterheads, etc
Promotion of website on physical advertising & promotions
Online banner advertising
Website Directory listings
Search engine advertising (pay per click)
Improving Conversion Rates
Factors that affect website conversion rates include:
User-friendly website layout
Professional, personalised website design
Strong sales proposition
Compelling sales copy
Strong Calls to Action
Clear Conversion Pathways
Simple Sales Process
Convincing testimonials & references
Riveting Case Studies
Clear terms and conditions
Website Security Assurance.
Other Issues to Improve Your Return
Specials and Promotions
If sufficient attention is paid to the above factors, then a successful website is assured.