"Ron has been working on my new website www.shoredrive.co.nz since it was launched a year ago. He wrote all the content and also runs my modest Adwords campaigns. The website is now generating a significant level of bookings for my driving school. It would have all been in the 'too hard' basket, if it was not for Ron."

Adrian Davies

Shore Driving School

Martin Albrecht, owner of the large website www.goodground.com who said: “I don’t know how we would have got our website together without the help of Ron. Not only did he write 40,000 words for our website but his wireframing ability and his expert Internet knowledge has proven invaluable to us ‘online beginners’. Thanks to Ron, goodGround Ltd has a great website – one that virtually sells real estate online!”

Ron has since developed a further four websites for goodGround and manages all their many Adwords campaigns

Superb - Ron knows all the latest website trends and provides a practical, applied approach to improving website outcomes.

Highly Recommended!

Glenn Skinner

CEO Orion Distributors Ltd


Search Engine Optimisation

 Top 10 Search Engine Ranking Factors

This document represents the collective wisdom of 37 leaders in Search Engine Optimisation.

1. Using the main Keyword in the Title Tag

Placing the targeted search term or phrase in the title tag of the web page's HTML header has consistently been the most important on-page SEO factor for the past few years

e,g. www.website-consultant.co.nz or www.google-adwords.tech

2. Anchor Text of Inbound Link

The Anchor text of the inbound link is one of the most concise assessments another person can make about what your site/page is 'about'.

3. Global Link Popularity of Website

The overall link popularity/authority as measured by links from other (quality) websites across the Internet - a site’s overall link popularity will drastically effect rankings.

4. Age of Website

Defined by the date of the launch of website when indexable content is seen by the Search Engines - aging has taken on more significance in the ranking factors.

5. Link Popularity within the Website

Refers to the number and importance of internal links pointing to the target page - without the proper linking structure, certain pages may not get enough emphasis.

6. Topical Relevance of Inbound Links

The subject-specific relationship between the sites/pages linking to the target page and the target keyword - relevant incoming links are good news and help with rankings as well.

7. Link Popularity of Site in Topical Community

The link weight/authority of the target website amongst its topical peers in the online world - a niche site may not have a high quantity of links but a few links from the 'authorities' in the web community is often enough to rank the site above the authorities for niche-related keywords.

8. Keyword Use in Body Text

Using the targeted search term in the visible, HTML text of the page - it is important to use the keyword phrase throughout the page.

9. Global Link Popularity of Linking Website

The link popularity of the linking page and website is probably the most important factor when deciding on a link.

10. Topical Relationship of Linking Page

Evidence of page contents from a linking page affecting rankings of the linked page has been relevant for a long time now.

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